STRATEGY, CONTENT AND REPORTING FOR YOUR DIGITAL CHANNELS
There’s been a lot of talk about how social media has changed the way we communicate. But really, it’s just given us a new way of expressing our goals, challenges and concerns. And the only thing it’s revealed is that our underlying desires are the same as they were before the ‘revolution’ began.
So there’s no reason why the principles of good marketing, that underpin everything else, can’t work on social too. Just like any other channel, this requires a decent strategy, persuasive content and a detailed analysis of your campaign results.
With customers and competitors all over social, we can understand if you’d want to jump right in too. But before you do that, hear our advice. You don’t need to be everywhere. You only need to be where your customers are.
We’ll help you to find what platforms they’re using most actively and manage your presence and content sharing here. If you already have social profiles, we’ll advise you on which ones to keep and which ones to remove.
People will click on a LinkedIn update or tweet for the same reason they’d stop and read a print ad: it grabbed their attention with an interesting idea. Content sharing on social media works in exactly the same way. It just looks different.
Using the principles that have helped content writers to persuade for centuries, we’ll write content that makes your customers stop scrolling, pay attention and take action.
Your social media content has gone live. But how is it performing? What are your customers engaging with the most? And what is getting the most clicks and, subsequently, cash?
Our social media reporting service can show you and advise you on what to do next.