STRATEGY, CONTENT AND REPORTS FOR YOUR EMAIL CAMPAIGNS
Email marketing has become a cheaper alternative to direct mail, it’s print-based counterpart. You can reach as many people at a much lower price. But it’s nothing without a great message and clear goals.
We can help you to form a strategy and create content that attracts customers to your business. After every email you send, we’ll provide you with a performance report and advise you on how to manage your data so you can keep sending relevant content that respects the law.
You may be looking to get more views on your website or blog. Or maybe you’ve got an upcoming event that you want to drive attendance for. Whatever it is, email marketing is a great way of drawing attention to your activities and getting more customers.
We can show you how to use emails as part of your marketing campaigns. From choosing the right contacts and picking the best send times, we’ll work with you to create an effective email campaign strategy.
Our writers know the words that work, and they can help you write email content that compels your readers to take action. From subject lines that demand attention, body copy which gets customers hooked and a call-to-action that is sure to be clicked on, we know how to keep readers engaged with your message.
We have a great number of email templates to work with, and these are easily customisable to your brand. Personalisation can make a big difference in open and click rates. We’ll show you when to be more forward with your readers, and when to be a little less intense.
After you’ve sent an email to a list of contacts, what should you do with their information? We’ll show you how to tidy data in order to keep your email deliverability at a good level. Old or invalid data can have a negative impact on open rates, so it’s important to keep this fresh.
We can also offer you basic advice on which information you should keep and delete so you’re complying with relevant data laws. However, we recommend you talk to a legal professional if you have any further questions.
At the end of any email campaign, you’ve got to ask yourself some questions. What went well? What could’ve been better? And how do you improve for next time? With us, you’ll get near-instant access to key results that are easy to understand.
You won’t need to spend any time organising this data. You can download and share it immediately with the people that matter. So you can get on with planning your next campaign faster, using the latest results to inform your decisions.