outsourced marketing & sales for b2b companies

We are Resourceful

Resourceful Marketing is a marketing and sales agency based in Winchester, Hampshire. We work with businesses of all sizes and sectors, from clean technology organisations through to commercial surveyors.

Many of our clients use HubSpot, the all-in-one marketing and sales platform, as it helps them to win customers and boost sales.

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Beverley and Jessica at INBOUND 2017

From B2B Tech Beginnings

We’ve been helping B2B companies grow using our marketing expertise since 2015, when we saw the need for an agency that could help the IT industry generate more leads. Traditional marketing methods couldn’t be solely relied on anymore, and businesses needed to start using inbound marketing - which uses online content to attract customers - to thrive.

Over the years, our range of marketing services has grown substantially. Our website development, content writing, social media, email and digital advertising services are complemented by our sales and business growth divisions.


We’re advocates of HubSpot, an all-in-one marketing, sales and customer relationship management (CRM) platform. We became a Certified Partner in Spring 2016. From there our expertise has continued to grow, and we became a Gold Partner in Autumn 2017.

Our team will help you to ensure you experience all the benefits of this platform. From attracting your ideal buyers and turning them into satisfied customers, you’ll have our support throughout your campaign.

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Resourceful working at table with laptop

Outsourced Marketing and Sales

Think of us as your outsourced marketing and sales department. We can deliver everything from website development, content creation, social media and email marketing to search engine optimisation (SEO) and pay-per-click (PPC), as well as strategy and reporting.

If you have a marketing and sales department with more work than they can handle, we can act as an extra pair of hands. We’ll help them hit their deadlines and meet their budgets.

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Meet the Team

Everyone at Resourceful Marketing has one goal: to help you attract visitors to your website, convert them into leads and turn them into satisfied customers. We cover inbound marketing and sales strategies, design, content writing, social media, email, digital and more. With our help, you can launch a successful inbound campaign.

Beverley Russell CEO RM
Beverley Russell
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Beverley's expertise is helping our clients to set up their marketing infrastructure to go inbound and then project managing their lead generation programmes on an ongoing basis. She has 20+ years’ experience in the B2B tech sector, and has an MA in Marketing and the CIM Postgraduate Diploma.

Matt Oliver
Creative Lead
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Matt’s passion for design and new technologies enables him to create brand experiences, responsive websites, digital user journeys, illustrations and everything in-between. He has a degree in BA (Hons) Interactive Media Production and over 8 years experience in front end development; working with globally recognised companies like Saactchi and Saatchi.

John Powell
Senior Project Manager
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John has over 20 years in the financial sector and has successfully delivered multi-million pound projects managing geographically diverse teams on complex implementations. He has also successfully developed a SAAS business that recently sold to a major credit card company.

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Luci Herringshaw
Marketing Account Manager
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Luci liaises with our clients in order to fully understand their goals and helps to nurture projects every step of the way, to ensure a truly collaborative process.  She joined us after completing a sales and management graduate scheme with Enterprise Rent a Car and holds a BSc Business Management and Marketing from Cardiff University.

Peter Tait
Peter Tait
Designer & Frontend Developer

Peter is our multi-functional designer, frontend developer and user experience champion. He has worked with clients from global corporations to family firms and is a true believer in feedback and discussion sessions. He has a 1st class honours degree in Graphic Design from the University of Southampton.

Matt Berry

Matt Barry

Branding and Digital Consultant

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Matt works on all of our design and digital projects. His ability to be creative with design and extensive knowledge of the technology behind it all has enabled great lead generation for our clients. With one eye on the latest tech, Matt's the first to know if there's a trend you can use to your advantage. 

Greg Henley copy
Greg Henley
Digital Content Writer
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Greg uses words to turn readers into subscribers, followers and customers. He can show your prospects how to get what they want, and why they can trust you to deliver. He’s written for cloud service providers, building surveyors and jewellers, as an agency and in-house writer. Greg has a degree in Creative Writing.


Matthew Wallis

Business Growth Parter

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Matthew has more than 25 years' experience of leading marketing and sales teams. He's worked with everyone from large corporations to smaller, VC-funded start-ups, and lead teams across Europe, the US, India and Asia. This experience has given him the ability to act tactically, with a business-friendly flair