outsourced marketing & sales for b2b companies

We are Resourceful


Resourceful Marketing is a leading inbound marketing agency based in Winchester, Hampshire, and a HubSpot Gold Partner. We help B2B organisations unlock their growth potential by helping them attract prospects, convert leads and close customers using the inbound methodology. We deliver leads to businesses of all sizes and sectors, from cloud solutions and SaaS companies to commercial surveyors.

Our team of content, digital and inbound marketing and sales strategists can be found on the top floor of a beautiful Tudor building on Winchester High Street. We champion HubSpot, the all-in-one marketing and sales platform, having seen first-hand how it can be used to drive results and deliver satisfying outcomes.

Jessica and Greg having fun

Beverley and Jessica at INBOUND 2017

From B2B Tech Beginnings

We’ve been helping B2B companies grow using our expertise in marketing since 2015. Our specialism is lead generation for the SaaS sector. We saw the need for an inbound marketing agency that could provide instant lead generation for the IT industry. Traditional marketing and even PPC wasn’t delivering the results that it used to, and companies needed to adopt an inbound strategy to survive.

We became a HubSpot Certified Partner in Spring 2016. From there our expertise has continued to grow, and we became a HubSpot Gold Partner in Autumn 2017. In line with HubSpot’s Growth Stack, we have expanded our services with the addition of our sales acceleration division.


We advocate HubSpot and our support for it keeps growing. As well as being an automation tool, HubSpot is a platform that covers marketing, sales and CRM. As a Gold HubSpot Partner, we can help you create a targeted inbound campaign that boosts your lead generation.

Our marketing and sales experts will partner with you to ensure you experience all the benefits of HubSpot, from the top to the bottom of the funnel. From attracting your ideal buyers and nurturing them into satisfied customers, you’ll have our support throughout your inbound campaign.

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Resourceful working at table with laptop

Outsourced Marketing and Sales

Think of us as your outsourced marketing and sales department. We can deliver everything from website development, content creation, social media and email marketing to digital marketing including SEO and PPC, as well as strategy and reporting.

If you have a marketing and sales department with more work than they can handle, we can act as an extra pair of hands. We’ll help them hit their deadlines and meet their budgets from our inbound marketing agency in Winchester. Using the entire HubSpot Growth Stack, we’ll unite your marketing and sales teams and give them shared goals and missions.

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Meet the Team


Everyone at Resourceful Marketing has one goal: to help you attract visitors to your website, convert them into leads and turn them into satisfied customers. We cover inbound marketing and sales strategies, design, content writing, social media, email, digital and more. With our help, you can launch a successful inbound campaign.

Beverley Russell CEO RM
Beverley Russell
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Beverley's expertise is helping our clients to set up their marketing infrastructure to go inbound and then project managing their lead generation programmes on an ongoing basis. She has 20+ years’ experience in the B2B tech sector, and has an MA in Marketing and the CIM Postgraduate Diploma.

Victoria Starr
Sales Enablement Director
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Victoria is a natural when it comes to combining marketing and sales to drive B2B business growth. A Founding Partner at Trinamo LLP and Active Angel Investor, she’s helped businesses of all sizes with their sales and marketing campaigns. She holds an MBA from the Cranfield School of Management.

Jessica Jeffries Strategist
Jessica Jeffries
Inbound Marketing Strategist 
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Jessica is the chief inbound marketing strategist for several of our accounts, and an expert in social media and video content. Add to this her immense knowledge of HubSpot’s inner workings and you’ll see why she’s a go-to resource for our clients. She holds degrees in Television Production and Sociology. 

Greg Henley copy
Greg Henley
Digital Content Writer
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Greg uses words to turn readers into subscribers, followers and customers. He can show your prospects how to get what they want, and why they can trust you to deliver. He’s written for cloud service providers, building surveyors and jewellers, as an agency and in-house writer. Greg has a degree in Creative Writing.

Daniel Juul
Daniel Juul
Web Developer & SEO Strategist
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Daniel joined us from the University of Northern Denmark, where he studied as a digital concept developer. As an expert in web development and SEO, he uses tools and structures that can help boost your website’s performance, transform its design and attract your ideal prospects. 

Matt Berry
Matt Barry
Head of Digital
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Matt leads all of our design and digital projects. His ability to be creative with design and extensive knowledge of the technology behind it all has enabled great lead generation for our clients. With one eye on the latest tech, Matt's the first to know if there's a trend you can use to your advantage. 

Matthew Wallis
Business Growth Partner
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Matthew has more than 25 years' experience of leading marketing and sales teams. He's worked with everyone from large corporations to smaller, VC-funded start-ups, and lead teams across Europe, the US, India and Asia. This experience has given him the ability to act tactically, with a business-friendly flair.

Donna Kisogloo
Inbound Marketing Manager
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Donna specialises in HubSpot campaigns and content marketing strategies, and is our authority on lead nurturing projects. She's managed national and international nurture programmes, and created and distributed content that delivers a maximum return on investment.